Passend zu den Informationen zur Stadtentwicklung und -gestaltung veröffentlicht "Die Zeit" Nr. 46 vom 5. November 2009 das Manifest "Not in our name, Marke Hamburg" leicht gekürzt, in dem Künstler gegen die unsoziale Politik vieler Städte protestieren, die Kultur nur noch als Lockmittel für Investoren begreifen. Zu den vielen Hundert Unterzeichnern gehören Musiker, Autoren und Maler.
Hier nur einige Auszüge, die das Anliegen und die Problematik verdeutlichen:
"Ein Gespenst geht um in Europa, seit der US-Ökonom Richard Florida vorgerechnet hat, dass nur Städte prosperieren, in denen sich die "Kreative Klasse`" wohlfühlt... Viele europäische Metropolen konkurrieren heute darum, zum Ansiedlungsgebiet für diese "kreative Klasse" zu werden.
Für Hamburg hat die Konkurrenz der Standorte mittlerweile dazu geführt, dass sich die städtische Politik immer mehr einer "Image-City" unterordnet. Es geht darum, ein bestimmtes Bild von Stadt in die Welt zu setzen: das Bild von der "pulsierenden Metropole", die "ein anregendes Umfeld und beste Chancen für Kulturschaffende aller Couleur" bietet. Eine stadteigene Marketing-Agentur sorgt dafür, dass dieses Bild als "Marke Hamburg" in die Medien eingespeist wird. Sie überschwemmt die Republik mit Broschüren, in denen aus Hamburg ein widerspruchsfreies, sozial befriedetes Fantasialand mit Elbphilharmonie und Tabledance, Blankenese und Schanze, Agenturleben und Künstlerszene wird. Harley-Days auf dem Kiez, Gay-Paraden in St. Georg, Off-Kunst-Spektakel in der Hafencity, Reeperbahn-Festival, Fanmeilen und Cruising Days: Kaum eine Woche vergeht ohne ein touristisches Megaevent, das "markenstärkende Funktion" überehmen soll.
... Wir weigern uns, über diese Stadt in Marketing-Kategorien zu sprechen. ... Wir lassen uns nicht für blöd verkaufen. Wir wollen weder dabei helfen, den Kiez als "bunten, frechen, vielseitigen Stadtteil" zu "positionieren", noch denken wir bei Hamburg an "Wasser, Weltoffenheit, Internationalität" oder was Euch sonst noch an "Erfolgsbausteinen der Marke Hamburg" einfällt....
... Wir haben schon verstanden: Wir, die Musik-, DJ-, Kunst-, Theater- und Film-Leute, die Kleine-geile-Läden-Betreiber und Ein-anderes-Lebensgefühl-Bringer sollen der Kontrapunkt sein zur "Stadt der Tiefgaragen". Wir sollen für Ambiente sorgen, für die Aura und den Freizeitwert, ohne den ein urbaner Standort heute nicht mehr global konkurrenzfähig ist. Wir sind willkommen. Einerseites. Andererseites hat die totale Inwertsetzung des städtischen Raumes zur Folge, dass wir - die wir doch Lockvögel sein sollen - in Scharen abwandern, weil es hier immer weniger bezahlbaren und bespielbaren Platz gibt.
... Wir sagen: Eine Stadt ist keine Marke. Eine Stadt ist auch kein Unternehmen. Eine Stadt ist ein Gemeinwesen.
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